The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Branded Content
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Branded Content
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Branded Content
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Branded Content
OneBlade, One Of A Kind
Agency: DEPT® / Amsterdam + Philips
Client: Philips Category: Branded Content
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia Category: Branded Content
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Lazada
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Branded Content
Annual ID:
OS24_BS001G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Branded Content
Annual ID:
OS24_BS002G
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Annual ID:
OS24_HW008S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Branded Content
Annual ID:
OS24_BS007S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Annual ID:
OS24_HW019B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Branded Content
Annual ID:
OS24_BS016B
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Branded Content
Annual ID:
OS24_HW031M
Award:
2024 Health & Wellness Merit Award
Agency:
DEPT® / Amsterdam + Philips
Client:
Philips
Title:
OneBlade, One Of A Kind
Category:
Branded Content
Annual ID:
OS24_HW032M
Award:
2024 Health & Wellness Merit Award
Agency:
Dentsu Creative Australia + Transplant Australia
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Annual ID:
OS24_HW033M
Award:
2024 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Content
Annual ID:
OS24_HW034M
Award:
2024 Health & Wellness Merit Award
Agency:
Doner / Detroit
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Branded Content
Annual ID:
OS24_HW035M